Breathe Right Guide to Social Media 2022
Guide to the approach and best practice
**Grow brand awareness through a
broader demographic and wider usage
occasion platform**
Images, video and proposed copy will be made available for translation
and adaptation that covers all the major communication pillars
Breathe Right Social Media Communication Pillars
WHAT
To provide clarity on the product proposition of the Breathe Right® Nasal Strips & available SKUs
HOW
Provide clarity on ‘How’ the product works
WHY
Reasons to believe, benefits
WHEN
Usage occasions
CAMPAIGN / EVENTS
Periodic promotional activity or event announcements
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